Is SodaStream Offering You To Make The Tang of Beer At Home? $SODA
Maybe it’s just us, but this potential Guilty Pleasure opportunity lost us at “adding Blondie concentrate.” Sure some may want to drink the Kool-Aid or Tang of beer, but we’re thinking if you’re going to reach for a cold one the last thing you want is some beer concentrate at the bottom of your glass. For now, we doubt other Guilty Pleasure companies like Anheuser Busch Inbev SA (BUD), Molson Coors (TAP) or Craft Brew Alliance (BREW) will have much to worry about.
The Beer Bar only makes one beer so far, a light beverage called “Blondie,” which contains 4.5% alcohol by volume and has “a smooth authentic taste, and a hop filled aroma,” SodaStream says.
The system works by adding Blondie concentrate to sparkling water, resulting in about three liters of beer per one liter of Blondie concentrate.
Source: SodaStream Wants You To Make Your Own Beer At Home – Consumerist