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Driscoll’s attempting to “brand” its strawberries

Driscoll’s is attempting to convince consumers that its strawberries aren’t just any strawberry

 

“You have to find a way to say this strawberry is different from that strawberry, which isn’t necessarily an easy thing to do,” said Soren Bjorn, executive vice president of Driscoll’s. “But our strawberries actually are different — no one else grows the strawberries we grow.”

Source: Driscoll’s Aims to Hook the Berry-Buying Shopper – The New York Times

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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