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Even In-Store purchases are part of Connected Society

Over half of US smartphone users reported having visited a retailer’s website or app before making an in-store purchase as of May 2016, according to a report from Google and shopper insights firm Purchased. Over 50% of those surveyed also said they used a search engine and visited a store or other location prior to making an in-store purchase.

Source: Most US Smartphone Users Visit Retailer Sites or Apps Before an In-Store Purchase – eMarketer

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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