Aetna’s New Health & Wellness Move Includes the Apple Watch
We’ve heard of a number of health & wellness programs being embraced by Corporate America as a way to mitigate rising healthcare costs. Some of these programs have included fitness trackers and other wearables, usually from Fitbit (FIT), but Aetna’s (AET) new program with the much higher priced Apple Watch is likely bringing a smile to Apple (AAPL) CEO Tim Cook.
Healthcare company Aetna shared today that it is partnering with Apple on a new health and fitness initiative for its employees and customers using the iPhone, iPad, and Apple Watch starting in 2017. Aetna will be providing its 50,000 employees with Apple Watches at no cost and subsidizing the cost for large employers and individual customers through a new healthy living initiative.