Menu

Facebook’s WhatsApp Testing a  Snapchat Competitor Status

The social media landscape continues to evolve and shift as competitors upgrade product capabilities. It’s to be expected, but it tends to result in ping-ponging like we used to see in the video game console industry to the latest and “hottest” product. With SnapChat or as it’s now called Snap taking share from Twitter and encroaching on Instagram, it’s an interesting move for Facebook to use WhatsApp to fight back. Then again, maybe Facebook wants to grow the US WhatsApp audience…

Facebook-owned messaging app WhatsApp is experimenting with a new Status feature that lets users share mood-setting pictures and videos overlaid with other custom elements such as emoji, with the content disappearing 24 hours after it’s shared — so basically a copy of Snapchat Stories.The test feature was spotted on Friday by BGR India which says Status sharing is only currently available to registered public beta testers of WhatsApp who are using a rooted Android or iOS device.

Source: WhatsApp is testing a clone of Snapchat Stories, called Status | TechCrunch

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

Comments are closed.