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Facebook to copy Amazon and Netflix with original video programming

We’ve long suspected Facebook would eventually move past short video advertising into longer format programming to capture an even greater portion of the video advertising dollars that are fleeing traditional broadcast TV. It’s got the user base and aims to improve that monetization. Video content, especially outside the US, is a solid strategy to do so. As it does this and brings original programming to its users, much the way Amazon (AMZN) and Netflix (NFLX) are doing, Facebook starts to blur the lines between our Connected Society and Content is King investing themes.

Facebook wants to bankroll its own original video shows, the company’s global creative strategy chief, Ricky Van Veen, told Business Insider on Wednesday.

The videos Facebook wants to license will live in the new video tab of its mobile app and including “scripted, unscripted, and sports content,” according to Van Veen.

Source: Facebook wants to bankroll its own original shows – Business Insider

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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