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Why Hershey’s, Patron and American Greetings are at CES2017

The Consumer Electronics Show is the home turf of tech marketers such as Intel, Nvidia, LG, Samsung, Twitter and Toshiba. So what’s Carnival doing giving a keynote this year? And why did American Greetings enlist actor Nick Offerman to help pitch greeting cards there? There’s a reason that attendees are encountering unexpected brands.

Source: VIDEO: Non-Tech Brands Descend on CES | Special: Consumer Electronics Show – AdAge

 

 

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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