Amazon.com gets intimate as our Cash-Strapped Consumer hooks up with the Connected Society
Amazon is taking a step into the scariest dressing room on the planet, the place where most of us women dread to go, particularly in the cooler months when we can’t hope for a tan to help us be more comfortable with our least favorite bits.
Competitors argue that women won’t want to purchase intimate items like bras without being able to touch them first, but, HELLO! The idea of being able to try on such items at home, away from those horrid lights that department stores seem to enjoy inflicting on us is quite appealing! Come on people, show a girl some love and throw a little flattering ambiance. Amazon and its subsidiary Zappos have already taught us the job of easy returns, so I doubt this will be much of a barrier.
Amazon.com Inc. is moving onto Victoria’s Secret’s turf. The online retailer plans to start selling its own line of competitively priced women’s intimate apparel on its U.S. website, according to people familiar with the matter.
As a woman who likely has more intimate apparel than is reasonable, including many of the brands listed above at the pricier end of the spectrum, I have to say “Go for it Amazon!” I’m well aware that the prices I’ve paid for tiny bits of lace and elastic are utterly ridiculous, but like many, I’m a sucker for those secrets that make us feel beautiful, particularly on the tough days. If Amazon can deliver the way it does with damn near everything else on its platform, this will be a blockbuster. My local delivery guys both in the U.S. and Italy can attest to my level of commitment!
This sector is ripe for a shakeup with price points that are in my humble opinion well into “bubble” territory with many brands and customer experiences from leading providers that offer plenty of room for improvement. Here is one woman who is hoping that as Amazon reveals its intimates, it is as revolutionary for us ladies as it was for lovers of literature.
Source: Amazon.com Takes Aim at Victoria’s Secret With Its Own $10 Bras – WSJ
