While Sumner Redstone claims to have coined the phrase, it was Bill Gates who over two decades ago brought “Content is King” into the common vernacular when he wrote on the Microsoft website:

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting . . . When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important. But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.

We are seeing a new era of content given the entrance of companies like Netflix (NFLX), Amazon (AMZN) and Hulu as well as the growing influence of gaming, which has already spawned several cross platform properties. New technologies bring challenges, but at the end of the day no matter where consumers are with whatever device they have in their hands, content is what they will be consuming in one form or another.

It’s at this inflection point where we focus our investment strategy on one of the oldest content producers in the business, the Walt Disney Company (DIS).

In this week’s edition of Tematica Investing:

• March Housing Starts disappointed, but given its multiplier effect a slower than expected spring housing season probably means a lackluster economy in the June quarter
• We are adding Content is King company Disney (DIS) to the Tematica Select List with a price target of $125. We would be comfortable adding to the position up to the $106 level, and we are also instating a protective stop loss at $87. As you’ll read in our detailed comments, we are very upbeat about this new recommendation. Investors desiring an alternative strategy to invest in DIS shares could consider Consumer Discretionary Select Sector SPDR Fund (XLY) which counts Disney as its third largest position at 6.7% behind Amazon.com (AMZN,10.4%) and Home Depot (HD,7.4%).
• The best domestic movie box office in years means we remain upbeat on our position in Regal Entertainment Group (RGC) shares.
• Kudos to us for not recently adding Nike (NKE) shares to the Tematica Select List, but we continue to watch the shares.

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