Deloitte sees shoppers spending almost half of 2016 holiday budget online
The more data points and surveys we read, the more we find pointing to the accelerating shift toward digital commerce this holiday season. There will clearly be obvious winners, like Amazon, but we’re also seeing traditional retailers from Macy’s to Under Armour emphasize digital commerce. Like any good baseball pitcher or football quarterback knows the key to a good pitch or pass is follow through and the same holds true for investors and how they should think about the shift toward digital commerce.
Retailers could see record Web traffic this year, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends.
As many as half (50%) of survey respondents plan to shop online for gifts, giving the Internet a bigger lead than ever over discount/value department stores (43%), which rank as the No. 2 destination for gift shopping. This rise in Web traffic could bring retailers more cheer from their e-commerce sales. Survey respondents anticipate they’ll spend 47% of their budget online – matching what they plan to spend at physical stores for the first time. In prior years, people planned to spend more in the stores.
Source: Deloitte study: Shoppers plan to spend almost half of holiday budget online | Chain Store Age
