More Seniors Joining the Connected Society

More Seniors Joining the Connected Society

The Connected Society isn’t just a story driven by Millenials as more and more seniors are getting connected as well.

Infographic: U.S. Seniors No Longer Disconnected From the Digital World | Statista You will find more statistics at Statista

 

Smartphones, once the bane of the silver-haired crew has seen a dramatic uptick in adoption.

Smartphone adoption among seniors has nearly quadrupled in the last five years

It isn’t just smartphones though.

Among seniors, roughly a third own tablets and a fifth own e-readers

Regardless of how they do it, seniors like to go online frequently. For businesses that need to connect with seniors, this opens up whole new opportunities.

Roughly three-quarters of internet users ages 65 and up say they go online daily

And happily, as far as the senior crowd is concerned, most think that this Connected Society of ours is a good thing.

Most seniors say technology has had a mostly positive effect on society

The Connected Society is here to stay, and we will only find ourselves increasingly connected as more of our lives become “datafied,” from autos and appliances to maintaining supplies of everything we want and need in our homes to more and more of our health being monitored in a variety of ways.

About the Author

Lenore Hawkins, Chief Macro Strategist
Lenore Hawkins serves as the Chief Macro Strategist for Tematica Research. With over 20 years of experience in finance, strategic planning, risk management, asset valuation and operations optimization, her focus is primarily on macroeconomic influences and identification of those long-term themes that create investing headwinds or tailwinds.

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