Finally, the painful car buying process gets disrupted
If you’ve purchased a new or used car, then you know the pain associated with the process and what a time suck it is. Even after all the research, there is the customary back and forth with the salesperson and his or her manager to haggle out a deal BEFORE you get to the financing folks to actually buy the vehicle. Clearly, a process that is in need of change, and that before we talk about the way people will access a car will change when autonomous vehicles go mainstream.
That is why it’s refreshing as well as interesting to see Hyundai team with Amazon to create a digital showroom. As we here at Tematica have said numerous times, Amazon is a master at both removing friction from transactions and disrupting industries. We can’t wait to see how this plays out and what the ripple effects will be as vehicle buying becomes a part of our Digital Lifestyle investing theme. We also wonder how Prime might play a part?
Hyundai has announced a partnership with Amazon to create a digital showroom where customers can experience all phases of shopping for a new car.
The service is directly offered through Amazon Vehicles, while the new digital showroom can be found at Amazon.com/Hyundai.
“The car industry is changing, and customer demands and expectations around a frictionless, efficient and transparent experience are key drivers,” Dean Evans, CMO, Hyundai Motor America, said in a press release. “Hyundai Shopper Assurance was just the first step in modernizing the way people shop for and buy cars. We are excited to continue improving the automotive retail experience by offering tools and access that make shopping for a car even easier.”
Hyundai’s Amazon showroom takes potential car buyers on a journey, starting with a “brand experience” page highlighting the latest in Hyundai technology and innovation. Customers can then search for a car based on their preferences and buying habits, as well as read reviews and more.“
This collaboration with Amazon provides customers with the ability to learn about Hyundai vehicles in a way that matches their expectations for nearly every other type of purchase,” said Tim Maxwell, senior group manager, digital marketing, Hyundai Motor America. “Hyundai and its dealers are modernizing the car buying process, so it made sense for us to be the first car company with its own digital showroom.”
Source: Hyundai And Amazon Create A Digital Showroom | PYMNTS.com
