Hyundai The First To Embrace Amazon’s Alexa? 

The Connected Car market lurched forward as Hyundai now offers the ability to use Amazon’s (AMZN) Alexa voice interface to control the car. Voice controls inside the car have been around for some time in products from the Honda Motor Company (HMC) and others, but the voice technology has made even Apple’s (AAPL) Siri look like a winner. Aside from Alexa’s high marks for understanding the user, it also brings the ability to send commands from other Alexa powered devices – imagine sending a shopping list to the car before you head out! While Hyundai is the first, we rather doubt this is an exclusive arrangement and odds are we will soon see similar announcements – Alexa powered or not – from the likes of Ford (F), General Motors (GM), Volkswagen (VLKAY) and other car manufacturers.

Hyundai’s luxury car division, Genesis, said Thursday that its currently available G80 and soon-to-be-available G90 will be the first cars to allow owners to control a number of the car’s functions using Alexa, the voice recognition program from Amazon.com Inc. (NASDAQ: AMZN).

To take advantage of the system, the car’s owner can issue commands to Amazon products like the Echo, Echo Dot and Tap that will then be transmitted to the car and executed. For example, an owner can say something like, “Alexa, tell Genesis to unlock my car,” and presto!

Source: Amazon’s Alexa Hits the Road With Hyundai – Amazon.com (NASDAQ:AMZN) – 24/7 Wall St.

About the Author

Chris Versace, Chief Investment Officer
I'm the Chief Investment Officer of Tematica Research and editor of Tematica Investing newsletter. All of that capitalizes on my near 20 years in the investment industry, nearly all of it breaking down industries and recommending stocks. In that time, I've been ranked an All Star Analyst by Zacks Investment Research and my efforts in analyzing industries, companies and equities have been recognized by both Institutional Investor and Thomson Reuters’ StarMine Monitor. In my travels, I've covered cyclicals, tech and more, which gives me a different vantage point, one that uses not only an ecosystem or food chain perspective, but one that also examines demographics, economics, psychographics and more when formulating my investment views. The question I most often get is "Are you related to…."

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