Jeff Bezos wants Amazon to be the next HBO, Showtime | New York Post
Amazon over the past couple of years has become the prime player (sorry for the pun) in our Connected Society investment theme given it’s dominance in the eCommerce and cloud computing space. That same dominance and push into eCommerce also places it at the heart of the
The third theme Amazon dances around is Content is King, given its push into original programming as of late. And it’s not just content, it’s really, really good content that is starting to win awards, and in some cases even rewriting the rules around awards shows such as the Emmy’s. We haven’t added it to that theme yet, simply because the firm doesn’t derive much if any of its operating profits from its content — most speculate that it’s actually a loss. And that is likely not going to change given this quote from a story in the NY Post:
For Amazon, however, the game is not simply about winning awards. The bigger prize is getting customers to spend more time at the site so they will click around and start shopping.
Source: Jeff Bezos wants Amazon to be the next HBO, Showtime | New York Post
Sort of harkens back to the days when large brands like GE used to be the sole sponsors of TV shows, and in some cases a company name even made it into the title of the show: Hallmark Hall of Fame, Texaco Star Theatre, The Colgate Comedy Hour, Kraft Television Theatre.
Does viewership of Man in the High Castle or Amazon’s breakthrough hit this year Grand Tour lead to more shopping? We’d like to see the math behind that, but nevertheless, you can’t argue with the strategy. Plus, we love much of the content and the free 2-day shipping!
