Laser Marking Replaces Those Annoying Grocery Stickers… in Sweden
We’ve all been there – you arrive home from the grocery store and are ready to eat a nice apple, nectarine, avocado or some other fruit or veg, and you have to content with an annoying product sticker. Worse yet, you may not see it and wind up taking a bite out of it. Individually, we may not think much about it, but across all those individual pieces of fruit and veg there can be big savings to be had as well as happier, non-sticker eating customers. Enter laser marking, which has been used in industrial circles for a long time, and voila a no more product stickers, which in aggregate can add up to more than a few pennies. Given the net margins at grocery companies like Kroger and other, every penny counts. Here’s to laser marking going main stream!
A Dutch organic food supplier is testing replacing price stickers on produce with a laser mark to reduce waste. Nature & More teamed up with Swedish grocery retailer ICA to test an organic version of laser marking on the brand’s avocados and sweet potatoes, the organic producer said in a statement on its website. While the laser marker may be more convenient for consumers, it’ll also mean big savings on packing costs for grocers and producers, according to the company.
The company said laser markers will eliminate at least 725,000 packaging units on avocados in 2017.
Source: Price stickers replaced with laser marking at some Swedish grocery stores
