Earlier this morning we issued comments over Amazon’s (AMZN) September quarter results, which fell short of Wall Street expectations as the company temporarily stepped up investing efforts ahead of the 2016 holiday shopping season as well as for longer-term opportunities. We used the ensuing share price weakness to scale into AMZN shares on the Tematica Investing Select List.

Of course, that same weakness in AMZN shares resulting in the triggering of our protective stop-loss on our Amazon (AMZN) January 2017 $800 calls (AMZN170120C00800000) when they crossed the $50 stop loss we had on the position. This resulted in booking a 16% gain on the remaining position, following the 71% gain we booked when we sold half the position on October 6. All in all, a pretty good effort when blended together and the reason why we urge investors to use such measures.

We still see Amazon as extremely well positioned for the accelerating shift to digital commerce and the Cloud, both this holiday shopping season and beyond. As such, we will give the shares a few days to cool off, using that time to revisit AMZN call option prospects and will look for opportunity down the road.