OLED: This technology will be a marathon, not a sprint
Shares of organic light-emitting diodes display chemical and intellectual property company Universal Display (OLED) have been hard hit this past week, falling more than 17% through last night’s market close from a high of $208 per share back on January 18, 2018. While a drop such as this can be hard to swallow, maintaining context and perspective is always important and the reality is the shares have simply retraced back to their mid-December level. Clearly, OLED shares were a strong performer closing out 2017 and the first few weeks of 2018 as data showed robust iPhone X sales in the December quarter.
The recent drop in OLED shares, however, reflects growing chatter across Wall Street over lower iPhone X shipments to be had in the coming quarters. While we are less than thrilled with the pullback in OLED shares, we also recognize that suppliers, direct or indirect, that live by the Apple, can be hit by the Apple. It’s also quite true that the late December-early January move pushed OLED shares into over bought territory.
Here’s the thing, while many are focusing on Apple as the main thesis behind the push in Universal Display share price, the reality is we are still in the early innings of organic light emitting diode display adoption. Other devices and applications — TVs, smartphones other connected devices interior automotive lighting, and eventually general illumination — are still just beginning to incorporate this Disruptive Technology. Rather than focus on quarter to quarter moves by a well-known adopter, we will continue to play the long-game when it comes to organic light emitting diode display adoption and in turn, OLED shares.
For subscribers that have missed the run in OLED shares thus far, I suggest holding off adding the shares until Apple reports its December quarter results on Feb. 1 so any and all bad news to be had is priced into the shares. If the group think on iPhone X shipments is right, it will offer a great long-term entry point for OLED shares.
- Our long-term price target ahead of any tax reform benefit to be had remains $225.
