QVC offers disruptive TV-mobile AR shopping experience
Disruptive technologies have a way of upending the conventional way, and we’re starting to see that with augmented reality (AR). While games from Nintendo and demonstrations of gaming potential by Apple (AAPL) have been initial applications, AR is being adopted in a variety of shopping apps like the one from Sephora, and a new one from QVC (QVCA). At Tematica, we tend to look for the enabler or as we like to say the “bullet to the gun” that delivers a disruptive technology. In the case of Sephora and QVC, the two of the companies to watch that have created AR tech used by beauty brands are ModiFace and Perfect Corp.
QVC is merging augmented reality technologies, broadcast and mobile to create a more immersive beauty shopping experience. The multiplatform retailer has teamed up with Perfect Corp. to offer the first-ever TV-mobile AR shopping experience. QVC is deploying Perfect Corp.’s
The one tap try-on will allow viewers to virtually test the products directly from their mobile device and explore color options and finishes in seconds in order to help make more informed and confident purchase decisions.
Source: QVC to offer its first-ever TV-mobile AR shopping experience | Chain Store Age
