Target new ‘Connected Living’ in-store pilot program signals the Connected Home nears the tipping point
While some may chalk it up to trying to lure consumer electronic consumers from Best Buy, hhgregg and Apple Stores, Target’s Connected Home initiative points to these connected devices nearing the main stream tipping point. We’d still prefer to order these devices from Amazon and skip the Target experience all together, but that’s just us living in the Connected Society.
Target Corp. is testing some of the concepts from its innovative Open House format in San Francisco in a traditional store setting. The discounter has debuted Connected Living, an in-store experience dedicated to showing customers how connected products can work together to make life easier, more convenient and more efficient. The test is taking place in Target’s Ridgedale location in Minnetonka, Minnesota.
Source: First Look: Target’s new ‘Connected Living’ in-store pilot | Chain Store Age
