The shifting definition of healthy

The shifting landscape of what is and what isn’t “healthy” is difficult one to navigate for consumers these days. In the afterburner of the low-fat craze, consumers are on the hunt for “all-natural”, non-GMO, even gluten-free ingredients.

Now, the FDA is stepping in to define for consumers exactly what healthy is now. That should fix it.

 

On Tuesday, the US Food and Drug Administration announced it was beginning the process of redefining which foods can be labeled as “healthy” on packaging. However, the FDA doesn’t have a new definition yet, forcing both shoppers and food makers to get creative with their interpretations of the term.

Source: Fast food is profiting off the shifting definition of healthy – Business Insider

About the Author

Chris Broussard
I'm the Co-Founder and President of Tematica Research and editor of Thematic Signals, which aims to uncover confirming data points and items to watch for our list of investing themes. Whether its a news item, video clip, or company commentary, we've included this full list of items literally "ripped from the headlines." I have been involved in financial services marketing and publishing for over 20 years – having held senior level positions with financial publishers, financial services corporations and providing marketing support and consulting services to financial institutions and independent financial advisors. My background in digital marketing, financial services and consumer research provides me with a unique perspective on how to uncover the underlying proof points that are driving the themes our Chief Investment Officer Chris Versace utilizes in our various Tematica publications.

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