The Tematica Take on Disney’s Pending New Streaming Service
We expect Disney shares are likely to trade sideways over the next several weeks as the market continues to digest the recently announced moves by the House of Mouse. We, on the other hand, continue to see our Content is King investment theme providing significant tailwinds to the business, and as such we’re suspending our stop-loss and will instead look to use further share weakness to improve our cost position.
Our Content is King investment theme has been getting plenty of attention over the last week. It started with Disney (DIS) announcing it would look to sever its relationship with Netflix (NFLX) as it plans to launch its own streaming services for ESPN and Disney content in 2018 and 2019, respectively. During the company’s 2Q 2017 earnings call, in which it discussed its better than expected quarterly results, it also offered some insight into its plans around this planned streaming service:
- The new Disney content service will become the exclusive home in the U.S. for subscription video-on-demand viewing of the newest live action and animated movies from Disney and Pixar, beginning with the 2019 slate, which includes Toy Story 4, the sequel to Frozen, and The Lion King from Disney live-action, along with other highly-anticipated movies.
- Disney will be making a substantial investment in original movies, original television series, and short form content for this platform, produced by our studio, Disney Interactive, and Disney Channel teams.
- Subscribers will also have access to a vast collection of films and television content from our library.
As part of this move, Disney increased its ownership position in BAMTech, but came up short when it came to specifics about the launch of the planned service. You’ll notice what was not discussed, which was Disney’s Marvel and Lucasfilm properties, both of which are staples at Netflix, including several Marvel TV properties like Daredevil, Jessica Jones, and others. We chalk this up to Disney still figuring it out as it goes, but we expect more details to emerge in the coming months.
We understand Disney’s move for greater control over the distribution of its content as consumers increasingly shun cable and satellite bundles in favor of embracing the cutting the cord aspect of our Connected Society investing theme to watch what they want, where they want and when they want. Obviously, this move by Disney adds a layer of investment and uncertainty into the mix as it raises many questions at a time when the company is shy on details. That said, we know Disney is extremely careful in making its moves and usually has a well thought out, cohesive plan that leverages without sacrificing its content.
As we and others digest this initiative, with no major catalyst pending until the company resumes its run at the box office later this year, we expect Disney shares are likely to trade sideways over the next several weeks. We do suspect Disney will opportunistically use its share buyback program to its advantage in the coming weeks, which should help support the shares in the coming weeks. On the June quarter earnings call, Disney shared it had repurchased 22.3 million shares for $2.4 billion during the April-June 2017 period. Over the last nine months (let’s remember Disney is one of those “funny fiscals” that ends its business year in September), the company has repurchased 64.3 million shares for approximately $6.8 billion and shared it intends to end the current fiscal year repurchasing $9-$10 billion. Some quick sandbox math tells us that means Disney could buy back $2.2 to $3.2 billion worth of stock in the current quarter. Given the fall off in the shares of late, we’re inclined to think such activity will skew toward the higher end of the range.
In keeping with our Content is King theme, we recognize the vast library of characters and content under the Disney hood. As the company returns to a more normalized presence at the box office beginning in the December quarter and continuing through 2018, we’ll be patient with the shares.
We’ll be pulling the lens back on several Content is King announcements, including Netflix buying comic-book company MillarWorld as well as inking an exclusive deal with the creator Disney/ABC’s Scandal Shonda Rhimes, and Facebook (FB) angling to attack both the TV advertising spending stream and Alphabet’s (GOOGL) YouTube at the same time. We’ll have our thematic thoughts on what these moves and others mean for our Content is King theme on TematicaResearch.com shortly.
- Our price target on DIS shares remains $125.
- We will suspend our $100 stop loss at this time, as we’re inclined to use any incremental weakness to improve our cost basis in the position.
